Don’t Bring Me Clown

Not to poke Modern Family fans with a stick or anything, but after the jump, here’s a WalMart commercial that achieves in thirty seconds what the “Fizbo” episode couldn’t do in thirty minutes.

As an online friend noted, creativity is subtraction. Here’s the “birthday party with clown gone horribly wrong,” boiled down to the essentials. Even though you’re prepared for every element in advance, it still manages to surprise in the execution.

Moreover, it has the “documentary” feel. It has as much character building as you can get in half a minute. You empathize with each of the parents in turn. And the payoff is beautiful.

The most amazing part to me isn’t that WalMart approved this ad, but that WalMart has an ad that’s genuinely entertaining.